For optimal viewing PowerPoints should be viewed in slideshow format.

Marketing and Sales Proposals

New business proposals highlight my experience with the Consumer Needs Analysis and Solution-Based-Selling process.  In addition to showcasing my composition skills, these presentations offer insight into the creative development of integrated marketing campaigns and the care I take in forming a lasting impression.

Generally when presenting there are 3 versions of the proposal; a short form interactive to be presented to the client live and spoken to, a long form interactive that can be emailed or left behind digitally leaving intact high-end animation and the ability to navigate through the document, and a long form print-friendly version that can be left behind.

For the purpose of this portfolio I offer long form versions so full strategy, concepts and marketing copy can be explored.

Wal-Mart American Dream Campaign on behalf of A&E Television Networks (5MB)
Crunch Fitness Online Inbound Marketing Proposal (7MB)
Longfield Gardens Online Marketing and SEO Proposal (600KB)
Patrick Parker Realty Listing Presentation (13MB)
School Designs: A Comprehensive Approach to Student Achievement (16MB)
Online Learning: Combining Today's Fundamentals; Education and Innovation (13MB)
McLoone's Integrated Marketing and Loyalty Program on behalf of Z100 (2MB)
NovoNordisk Pharmaceuticals on behalf of Promo Focus (12MB)

Marketing Collateral

To execute effective MARCOMM and Collateral pieces I leverage my writing skills to properly communicate products and services to target audiences that help drive them toward a pre-determined next action step.  Pieces are complemented by my creative layout and design skills.

All of the following samples are the intellectual property of EdisonLearning, Inc.

Corporate Brochure (1.5MB)
White Paper: Driving Student Achievement in Clark County (1.5MB)
Alliance High School Brochure (1.5MB)
Learning Force Brochure (1.5MB)
Online High School Brochure (1.5MB)
eValuate Brochure (4.5MB)
Drop-Back-In Centers (1MB)

Online Marketing

Effective online marketing requires more than just a snappy looking web site.  Success on the Web means applying strategy to your Internet presence.  Who is your audience? What is your message? What is the best way to deliver that message? How will your copy be written? What type of decisions do you want your visitors to make? How will you gather information? How will you test results? What keyword strategy will maximize your search engine budget?  All of these answers are factored into the Online Marketing strategy I employ because “if you build it, they (won’t necessarily) come.”

Content Marketing
eBook: A Guide to Hurricane Sandy Assistance (2MB)
Is Outsourced Marketing Right for You? (500KB)
The Benefits of Email Marketing (100KB)
Social Media Monitoring: How to Pick the Right Tool (200KB)
Real Estate White Paper: House Didn't Sell? Let's Sell it This Time Fast! (600KB)
Real Estate White Paper: Partnership with Results: Why use An Agent to Sell Your Home (600KB)

Social Media
Gaining Buy-in: EdisonLearning Social Media Marketing Campaign Outline
Embracing the Web Tutorial
Social Media Marketing Report

Email Marketing
Diane Turton Agent Recruitment Drip Campaign (1MB)
Sample eNewsletter: Union Built PC
Sample eNewsletter: Patrick Parker Realty
Sample eNewsletter: Lisa Bouchelle

PPC & SEO
Search Engine Marketing Outline
Pay-Per-Click Service Outline presented to Ice Sculpture Designs
Google Analytics Report presented to Ice Sculpture Designs

Web Design

Website Design has evolved into Website Marketing which is very different from traditional development methodologies that have worked so well in the past. There are many subtleties that need to be recognized and properly addressed in order to successfully build and maintain the heart of your online presence.  In each of my previous positions I have been tasked with the maintenance of the Corporate website in addition to launching and managing web farms and microsites.

Patrick Parker Realty
EdisonLearning
Diane Turton, Realtors
Pathway Academy
Provost Academy

Consumer Behavior Analysis

Understanding market trends among consumer groups is a critical factor when targeting new business.  A core strength of mine, particularly in an agency setting, is identifying target audiences and zeroing in on their pain points.  What do they want?  What are their needs that aren’t being met?  Knowing these things help better define a robust target marketing strategy.

Valid Business Reason Report on behalf of Z100
Introducing Target Marketing to the HVAC Industry

Corporate Training

In each of my previous positions I have been recognized for my presentation skills and, as a result, was selected to lead Corporate Training and Professional Development initiatives.  I am a strong believer in the “teach a man to fish” approach and try to incorporate in all I do; whether I am maintaining brand integrity or managine direct reports.

Customer-Focused Selling
Content Management System (CMS) Training
How to Organize Web Content

Press Materials

Published Writing Samples

Writing has always been an art I’ve embraced.  In recent years I’ve been a guest columnist for the online entertainment publication Chorus & Verse.

Bobby Bandiera: The Last Man Standing Joins Bon Jovi
The Truly Eclectic, Thought Provoking Linda Chorney
L.I.V.E. Rock for Life Concert: "It's OK to Ask for Help"
Bobby Bandiera: The Hope Concert


PHANTOM POWER Case Studies 
PHANTOM POWER is a full-service marketing agency specializing in the arts, entertainment and small business solutions.  Established by Jennifer Pricci in 1999, PHANTOM POWER has successfully delivered marketing campaigns for over 100 clients.

A&E Television Networks
In 2007 PHANTOM POWER was retained to design a marketing plan for Wal-Mart and craft the accompanying new business proposal. Because media choices are proliferating, and fragmenting, at an astonishing rate the challenge was to communicate to Wal-Mart that the sum of AETN properties can effectively marry their marketing objectives into AETN’s multiple platforms and range of combinations.
Read the A&E Television Networks Case Study

Crunch Fitness
In 2010 Crunch was ready to re-think their approach to client recruitment. As 80% of new members are converted through FREE PASS downloads on the Crunch.com website, PHANTOM POWER was recruited to analyze the website and develop strategies for increasing inbound traffic.
Read the Crunch Fitness Case Study

Bob Burger
Retained by Bob Burger in 2003 prior to the launch of his debut solo album Cymbals At Dawn, PHANTOM POWER has been instrumental in the introduction of Burger’s solo material to the public. Employing publicity, marketing and promotional strategies, PHANTOM POWER has worked toward Burger’s goal of increased exposure, awareness and a greater fan base.
Read the Bob Burger Case Study

Ice Sculpture Designs
Hoping to obtain the #1 market position in the tri-state area, Ice Sculpture Designs, New York’s premier ice sculpting company, retained PHANTOM POWER PRODUCTIONS in 2004 to employ a number of marketing and promotional outreach strategies.
Read the Ice Sculpture Designs Case Study

Intellectual Property Disclaimer

All work contained in this portfolio has been provided by Jennifer Pricci to showcase samples of projects for which she was responsible for managing, creating, executing, etc. Exclusive rights to these materials belong to the employing or client organization for which Jennifer Pricci was retained at the time of creation.

As the express owners of the provided work samples, employing or client organizations prohibit people and businesses other than the copyright holder from recreating, copying, selling, or distributing material to which the holder has exclusive rights.